Troy Harrington

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My Original 8 B2B Marketing Laws for CEOs.

2020-01-01 | Troy Harrington

In physics, we have laws and theories. In economics, we only have theories. In B2B marketing, do we even have legitimate theories?

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[Bad, Good, & Amazing] B2B Marketing Leaders.

2020-02-01 | Troy Harrington

Years of experience is meaningless on its own. I know 25-year marketing ‘veterans’ that can’t move the needle.

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Are Your Clients Too Complex For Your Marketers?

2020-03-01 | Troy Harrington

Your marketing leader is likely lacking deep domain expertise of your ideal customer profile, and cannot resonoate with them at all.