My Original 8 B2B Marketing Laws for CEOs.
In physics, we have laws and theories. In economics, we only have theories. In B2B marketing, do we even have legitimate theories?
[Bad, Good, & Amazing] B2B Marketing Leaders.
Years of experience is meaningless on its own. I know 25-year marketing ‘veterans’ that can’t move the needle.
Are Your Clients Too Complex For Your Marketers?
Your marketing leader is likely lacking deep domain expertise of your ideal customer profile, and cannot resonoate with them at all.